Zumper Redesign

Zumper is a real estate site.

For a redesign case study, I decided to study, restructure, analyze Zumper. For this particular exercise, I used the dependency model illustrated in Jesse James Garett's "The Elements of User Experience". The five planes were: Surface, Skeleton, Structure, Scope, and Strategy — by deconstructing these planes, I was able to revise on top of the original design.

DESIGN PROCESS

Concrete-Abstract01

Using Garett's dependency model, by deconstructing the website I was able to find parts of the plane I would need to change. I focused on Zumper's structure and scope, finding ways to enable Zumper's business objectives.

Surface

The surface of Zumper is clean and modern. It's simple and tries to attract a younger audience. The goal of my redesign would be to follow Zumper's surface level design as much as possible for the redesign.

SEARCH RESULTS

Screen Shot 2019-03-15 at 6.23.20 AM

MESSAGED HOMES

Screen Shot 2019-03-08 at 1.36.37 PM

Skeleton

Zumper's skelton follows a modular system with a frame being fixed to the left. This space is where the content is curated and changed. Overall, the skeleton is structurally sound and the typographic hierarchy follows the Zumper's scope.

skeleton1
skeleton3

Structure

The structure of Zumper is simple, the top navigation bar guides the main functions of the site.  The search results are a key component of Zumper's buisness objectives. The redesign in struture would be changes to the 'Messaged' and 'Search Results' page. These changes would be seamless and integrate with the current structure of the website.

CURRENT

structure

REVISED

structure-revised

Scope

The website's key features are the search page and the availability option. The intersection of those two features allows for the user to find results that are relevant to them.

In order to enhance the experience of finding more relevant search results, I would want to provide decision-making tools that would give more clarity.

Website: Key Features

Results

Search for homes

Posting your rental

Checking Availability

Details for Home

Filter

Tools for the users

Priority (Out of 5)

2

1

3

1

2

5

?

Strategy

Zumper's in its abstract form is to bridge the messiness of connecting home buyers and home sellers. It eases the process without a user having to directly communicate with a real estate agent to find a home. Zumper has given the user tools necessary for a user to find a home relevant for them.

HOME SELLERS

Home sellers need to find people to fill out the space. Home sellers can use Zumper as a platform to sell/rent out their home.

HOME BUYERS

Homebuyers are looking for living (short term/long term) solutions. Homebuyers want the best option possible for them.

BUSINESS OBJECTIVES

✴︎ Connect home sellers and home buyers together.

✴︎ Ease the process of connecting the seller to the buyer.

✴︎ Sell as many homes as possible.

USER OBJECTIVES

For a buyer
✴︎ Find a place to live for their specific needs.

✴︎ Find the best possible housing solution.

For a seller
✴︎ Sell to buyers a place to rent out or live in.

PROBLEM STATEMENT

Zumper's objective is to connect home-sellers to home-buyers, yet the home-buyer has few tools when it comes to making a selection.

How might we give users more clarity and information in selecting houses?

SOLUTIONS

For the redesign I came up with two solutions:

1. The first solution would be a way to compare houses, the user would be able to compare previously saved houses. This would allow the user to see a direct comparison instead of clicking back and forth between the two homes.

2. The second solution would be to have a list/grid view of all the amenities listed for the home. This function would allow users to quickly favorite and see what is available.

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gy2
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Comparing Houses

This function would allow users to get a comprehensive understanding of the differences between two selected homes. This sort of feature doesn't quite exist in the housing industry, but it would be a small tool that helps users in the selection journey.

please just optimze
userflow-zumper
Messaged

Comparing Houses with other saved houses

Messaged Copy

Comparing between two houses

Amenities List View

This list view would be integrated into the filtering process, and allow the user to see what they can select from. This solution came from a user testing session where the user input too many specifications for searching. This led to having zero results, making it difficult for the user to go back and see what they could cut back on. This option would allow the user to just what is the best possible, quickly and easily.

userflow-zumper2
listview

CONCLUSION

Overall it was a fun exercise. It was a redesign focused on enabling the values that already exist within Zumper's strategy. Visually things were already coherent so part of my challenge was to keep my redesign on brand.

If I were to revisit this project I would look at appropriate UX writing to see how the words I use might or might not be correct.