Cress

Cress is an app for those seeking peer-to-peer addiction recovery. Cress matches and creates a community based on similar demographics, hoping and help users keep each other accountable through community and conversation.

ROLE

UI / UX Designer

TIMEFRAME

Initial 2 day sprint, 1 week of revising

TOOLS

Sketch, Adobe Illustrator, Principle

TEAM

1 Designer (Me), 1 Software Developer, 2 Pre-med students

PROCESS

Goals

1.

Cress would help people find their community and reduce the feeling of isolation one might feed in a period of addiction. Addiction recovery can be achieved together.

2.

Cress would help establish strong peer-to-peer relationships keeping each other accountable.

Value Propostion Change

Isolation → Community Building

General Interactions → Special Interactions

Market Roadmap

By mapping out and researching the landscape of addiction recovery, we were able to figure out where Cress as a mobile app would exist. Anonymous support groups such as Alcoholics Anonymous, can't always be there for individuals when the user is in danger of relapse, however, spaces such as Facebook and Reddit are public forums where one's digital presence could be breached. Our biggest competitor, SoberGrid, is a social media platform for addiction recovery, but it currently lacks the specificity and ideal support circle that Cress would provide.

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User Interviews

We interviewed potential users, as well those currently going through addiction recovery. Doing this allowed us to hone in on what specific information would be necessary when onboarding users into the app.

Lonely Larry

Larry is a dad with wife and kids. He struggles daily to find a safe space where he can be open and find individuals with situations like himself. He doesn’t want to burden his kids and wife with his emotional baggage but also wants to relieve the emotional stress. He wants to be a parent who’s trying his best. Larry finds it difficult to attend support groups because of the time commitment but would still like to find an accountable community.

Intersectional Irene

Irene is a black female who struggles with substance abuse. Irene finds it difficult to relate with individuals in the support groups because of different upbringings. She feels that her struggles are related to intersections of race, financial upbringing, and family trauma, things that she feel are uncomfortable to bring up vocally. Irene needs to find like-minded individuals like her, people she can relate to and understand, people who can enable her to become a better person.

User Flow: Staying Sober

A potential user flow in staying sober.

userflow

VISUAL DESIGN

Sketches

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Style Guide

COLOR

color

TYPE

typeface

LOGO

logo-r

ICONS

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While prototyping and making, we had decided that we wanted to make the app as anonymous as possible, which let me to make these icons.

The icons were made using croppings of the logo repeated ontop of itself filled with Cress' colors.

WIREFRAME FLOW

structure

The structure of the app and all the avenues that are possible. A big part of our design was to use a 3 bottom navigation bar which would allow users to easily move through content.

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Need Help?

The home screen displays a preview of your community chat, a daily check in that keeps track of your sobreity, and an S.O.S. button that sends a message to your peers about your relapse.

A special community just for you!

Your matched community based on the demographic information you used during the onboarding process. Keeping each other accountable to general conversations are ways to help you be empowered through community bonding.

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Group

Be sober, stay sober!

Cress is a modest, simple app. It's sole focus is based on intentional and specific communities. The user's personal ties and dedication to the app is what unlocks Cress' full potential.

REFLECTIONS

gy4

I was approached by two Brown University students who needed help turning their startup idea into an actual product. It was my first time working with a startup mindset, where I was in charge of a lot of the visual decisions.  In retrospect, it was a good experience for me to work in a fast environment and learn how to work with people.

If I were to go back and work on this, I would be more considerate and have more conversation on the algorithm for matching people with their ideal groups. I would test if people actually matched with their ideal group and question the ethics of the algorithm. As a designer who was added on later to the team for visual design, I didn't have much say about their initial startup idea.